Bayern extend beer deal
Paulaner Managing Dir Roland Tobias said, "Both brands are part of the Bavarian culture, but also strive for the top internationally, Bayern in the art of football, we in the art of brewing. We are looking forward to celebrate national and international victories with the fans and players of Bayern Munich."
Bayer Leverkusen agreed to extend its partnership with brewing company Bitburger for another three years through to the 2014-15 season.
Bitburger will receive the exclusive distribution rights as well as extensive advertising and promotion rights.
Included in the new contract are again various fan events, and the fan stand at the BayArena will keep its name "Bitburger Tribüne."
Whilst Hamburg SV themselves partnered with fitness and wellness company MeridianSpa.
The Hamburg-based company, which was founded in 1984, gets the title of "Fitness-Supplier of the First Team." MeridianSpa, which has worked with several departments of the club in previous year, is now responsible for the well being of the football players.